DIGITAL MARKETING CASE STUDIES

Keyword Research

Client: Pawsome Pet Supplies, a newly launched e-commerce store specializing in unique, eco-friendly pet accessories (collars, leashes, toys, grooming tools, and pet beds).

Challenge: Pawsome Pet Supplies struggled to gain visibility in a highly competitive online market despite a well-designed website and quality products. Organic traffic was minimal, and sales were stagnant.

Objective: To improve organic search rankings, drive targeted traffic, and increase online sales through strategic SEO keyword research and implementation.

TIMELINE

July 2022

SCOPE OF WORK

SEO Keyword Research, On Page SEO, Website Audit

On Page SEO

Client: A hypothetical travel agency specializing in tours to the Sundarbans mangrove forest

Challenge: Sundarban Travel, a relatively new online travel agency, struggled to gain visibility in search engine results for key Sundarban-related tour packages. Their website, while visually appealing, lacked fundamental on-page SEO optimization, hindering organic traffic and bookings.

Objective: To improve organic search rankings and drive qualified traffic to the Sundarban Travel website through comprehensive on-page SEO strategies.

TIMELINE

August 2022

SCOPE OF WORK

Website Design, On Page SEO, Technical SEO, Off Page SEO

Technical SEO

Over six months, the technical SEO project delivered significant positive outcomes:

  • Organic Traffic Increase: A 35% increase in overall organic search traffic.
  • Keyword Ranking Improvement: Achieved top 10 rankings for 60% of targeted keywords, including highly competitive terms.
  • Enhanced Crawlability: Reduced crawl errors by 80% as reported in Google Search Console.

TIMELINE

July — December 2023

SCOPE OF WORK

On Page SEO, Technical SEO

Shopify SEO

Project Title: Shopify Store Search Engine Optimization (SEO) Enhancement

Project Goal: To significantly improve the organic search visibility and traffic for a Shopify e-commerce store, leading to increased sales and brand awareness.

Project Objective:

  • Achieve higher rankings for target keywords on Google and other major search engines.
  • Increase organic search traffic to the Shopify store.
  • Improve conversion rates from organic search visitors.
  • Enhance overall online presence and brand authority.

TIMELINE

March — August 23

SCOPE OF WORK

UI-UX Design, On Page SEO, Technical SEO

Website Speed Optimization

This project aims to significantly improve a WordPress website’s loading speed and overall performance. Through a comprehensive audit and targeted optimization techniques, we will enhance user experience, boost search engine rankings, and reduce bounce rates. Key focus areas will include image optimization, caching implementation, database cleanup, code minification, and leveraging Content Delivery Networks (CDNs).

TIMELINE

July 2024

SCOPE OF WORK

On Page SEO, Technical SEO, Website SEO Optimization

Social Media Marketing

Project Objective: Enhance brand visibility, engage target audiences, and drive measurable business outcomes through strategic social media utilization.

Key Activities:

  • Develop and implement a comprehensive social media strategy aligned with specific business goals (e.g., brand awareness, lead generation, website traffic, customer loyalty).
  • Create compelling, platform-specific content (text, images, video) to resonate with the target demographic.
  • Monitor, analyze, and report on social media performance using key metrics.

Focus: Identify and prioritize the most relevant social media platforms for the target audience to maximize reach and effectiveness.

TIMELINE

March 2023

SCOPE OF WORK

Social Media Content Create, Ads Set Up, Social Media Management

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Our case studies are based on real projects with real internet marketing clients. We obtain their permission before publishing any details.

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