Digital Marketing Case Studies

Select Plumbers Local SEO

Select Plumbers Local SEO Case Study - Gorila Ad

Select Plumbers partnered with the Gorila Ad marketing agency to dominate the local market. By focusing on Google Business Profile (GBP) optimization, website redesign, and high-intent local keywords, the team transformed the brand’s online presence.

Key Success Metrics:

  • Top Search Rankings: Achieved #1 positions for critical keywords within just 3 months.
  • Revenue Growth: Business revenue skyrocketed, increasing by 3x due to a wave of high-quality local leads.

The Strategy:

  1. GMB Dominance: Optimized service categories and added geo-tagged project photos.
  2. Local Content: Created dedicated landing pages for “Emergency Plumbing” and “Blocked Drains” across target Melbourne suburbs.
  3. Keyword Precision: Targeted “emergency plumber near me” to capture urgent calls.

TIMELINE

October - December 2025

SCOPE OF WORK

Website Design, Local SEO

BlueGuard Local SEO & AI Ranking Success

local SEO case study - Gorila Ad
BlueGuard local SEO case study - Gorila Ad

We successfully transformed its online presence by focusing on Local SEO, Website Design, Google Ads, and SMM. Between August and October 2025, the business saw three breakthroughs:

  • 105% Growth in Traffic: Website clicks from their Google profile more than doubled compared to the previous year, showing a consistent upward trend in customer engagement.
  • AI Search Leadership: BlueGuard secured the #1 “Top-rated” spot in AI search results for “best air duct cleaning company Oshawa.” The AI highlights their 4.9-star rating, NADCA certification, and transparent pricing as key trust factors.
  • Get Leads Everyday: Blueguard successfully went from 3 leads a week to 2 leads a day.

The Bottom Line: We effectively 4x increased business revenue within 3 months and established Blueguard as the most recommended duct cleaning company in the Oshawa area.

TIMELINE

August - October 2025

SCOPE OF WORK

Website Design, Local SEO, Google Ads, SMM

Cut Brash Land Clearing

The Goal: Increase high-value project inquiries for land clearing and forestry mulching services.

The Strategy: Gorila Ad marketing team launched a hyper-local Meta Ads campaign targeting property owners in Central NC. We utilized “before-and-after” visuals and machine-in-action videos to demonstrate professional capability. By implementing Meta Lead Forms with qualifying questions, we filtered for high-intent acreage owners.

The Results:

  • 84 Qualified Leads in 40 days.

  • $14.20 Cost Per Lead.

  • 12% Conversion Rate from lead to booked project.

TIMELINE

September - October 2025

SCOPE OF WORK

Website Design, Meta Ad, Social Media Manage

Google Ad For Local Business

Gorila Ad successfully scaled visibility for Blueguard Duct Cleaning through a precision-targeted Google Ads campaign. By implementing a 20-mile radius around the Oshawa region while strategically excluding Toronto, the agency eliminated wasted spend in high-competition zones.

Results (Oct 27 – Nov 2):

  • Reach: 18.8K Impressions

  • Engagement: 416 Clicks

  • Efficiency: $0.36 Avg. CPC

The agency achieved a rapid performance climb by pairing localized headlines with high-quality visual assets, delivering high-volume traffic at a remarkably low cost for the home services industry.

TIMELINE

Oct - Nov 2025

SCOPE OF WORK

Landing Page Design, Google Ad

Gleemium Shopify Website Redesign

Gorila Ad Digital Marketing Agency partnered with Gleemium, a home goods e-commerce brand, to transform their outdated Shopify storefront into a premium, high-converting digital experience.

The Challenge: Low-Value Perception

The initial “Before Design” website (as shown in the image) relied heavily on jarring, aggressive “Flash Sale” banners and a cluttered layout. This design style, while promoting discounts, often diminished the perceived value and elegance of Gleemium’s products, resulting in a poor user experience and potential distrust.

The Solution: Elegant Redesign

Gorila Ad executed a complete visual overhaul, resulting in the “After Design” seen above. The new design prioritizes elegance, organization, and timelessness.

  • Premium Visuals: The new hero section features high-quality, lifestyle-oriented imagery and a refined headline: “Discover timeless elegance through a beautifully organized home.”

  • Enhanced Navigation: The header is cleaner, featuring a prominent search bar and subtle branding.

  • Clear Product Focus: The site now immediately presents “Best Sellers” with appealing product photos, integrating the products seamlessly into the sophisticated layout.

The Impact

The redesign successfully repositioned Gleemium as a high-end, trustworthy brand. By moving away from aggressive sales tactics to focus on product value and a superior aesthetic, Gorila Ad created a platform that not only looks professional but is optimized to drive higher conversion rates and attract customers seeking quality home décor.

TIMELINE

July - December 2025

SCOPE OF WORK

Shopify Store Design, Product SEO

Keyword Research

Client: Pawsome Pet Supplies, a newly launched e-commerce store specializing in unique, eco-friendly pet accessories (collars, leashes, toys, grooming tools, and pet beds).

Challenge: Pawsome Pet Supplies struggled to gain visibility in a highly competitive online market despite a well-designed website and quality products. Organic traffic was minimal, and sales were stagnant.

Objective: To improve organic search rankings, drive targeted traffic, and increase online sales through strategic SEO keyword research and implementation.

TIMELINE

July 2022

SCOPE OF WORK

SEO Keyword Research, On Page SEO, Website Audit

On Page SEO

Client: A hypothetical travel agency specializing in tours to the Sundarbans mangrove forest

Challenge: Sundarban Travel, a relatively new online travel agency, struggled to gain visibility in search engine results for key Sundarban-related tour packages. Their website, while visually appealing, lacked fundamental on-page SEO optimization, hindering organic traffic and bookings.

Objective: To improve organic search rankings and drive qualified traffic to the Sundarban Travel website through comprehensive on-page SEO strategies.

TIMELINE

August 2022

SCOPE OF WORK

Website Design, On Page SEO, Technical SEO, Off Page SEO

Technical SEO

Over six months, the technical SEO project delivered significant positive outcomes:

  • Organic Traffic Increase: A 35% increase in overall organic search traffic.
  • Keyword Ranking Improvement: Achieved top 10 rankings for 60% of targeted keywords, including highly competitive terms.
  • Enhanced Crawlability: Reduced crawl errors by 80% as reported in Google Search Console.

TIMELINE

July — December 2023

SCOPE OF WORK

On Page SEO, Technical SEO

Shopify SEO

TIMELINE

March — August 23

SCOPE OF WORK

UI-UX Design, On Page SEO, Technical SEO

Project Title: Shopify Store Search Engine Optimization (SEO) Enhancement

Project Goal: To significantly improve the organic search visibility and traffic for a Shopify e-commerce store, leading to increased sales and brand awareness.

Project Objective:

  • Achieve higher rankings for target keywords on Google and other major search engines.
  • Increase organic search traffic to the Shopify store.
  • Improve conversion rates from organic search visitors.
  • Enhance overall online presence and brand authority.

Website Speed Optimization

This project aims to significantly improve a WordPress website’s loading speed and overall performance. Through a comprehensive audit and targeted optimization techniques, we will enhance user experience, boost search engine rankings, and reduce bounce rates. Key focus areas will include image optimization, caching implementation, database cleanup, code minification, and leveraging Content Delivery Networks (CDNs).

TIMELINE

July 2024

SCOPE OF WORK

On Page SEO, Technical SEO, Website SEO Optimization

Social Media Marketing

Project Objective: Enhance brand visibility, engage target audiences, and drive measurable business outcomes through strategic social media utilization.

Key Activities:

  • Develop and implement a comprehensive social media strategy aligned with specific business goals (e.g., brand awareness, lead generation, website traffic, customer loyalty).
  • Create compelling, platform-specific content (text, images, video) to resonate with the target demographic.
  • Monitor, analyze, and report on social media performance using key metrics.

Focus: Identify and prioritize the most relevant social media platforms for the target audience to maximize reach and effectiveness.

TIMELINE

March 2023

SCOPE OF WORK

Social Media Content Create, Ads Set Up, Social Media Management

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